Enter your URL
Drop your URL - our AI agents crawl and analyse your site, understand user behaviour, and create thousands of realistic personas with unique traits like location, age, gender, and more.
Site Analysis
Workflow genration
Step 1: Enter Your URL & Kickstart Scanning
Simply drop your website link to begin.
Our AI-powered crawler immediately scans your entire site - every page, section, and link a visitor can reach.
During this initial phase, the system doesn’t test flows yet.
Instead, it performs a deep analysis to understand:
Your site structure: pages, categories, products, services, pricing
Your audience signals: who visits, where they come from, what devices they use
User context: visitor geographies, typical behaviours, age and interests
Content & brand data: company info, naming conventions, promotions, messaging
Using these insights, Testafly’s AI generates thousands of highly-personalised virtual user personas - as if they were “born for your site”.
Each persona is unique and realistic, defined by factors such as:
Name and demographic profile (age, gender, occupation)
Location and language
Device and browser type
Browsing style and purchase intent
Other subtle behaviour traits relevant to your product and audience
This means that before any testing starts, Testafly builds an authentic population of site-specific users.
These personas become the foundation for the next steps - running realistic user journeys later in the process.
Key point:
In Step 1 we don’t create or run workflows.
We analyse your website in depth and generate the personalised user base that reflects your audience - ensuring all later tests are true-to-life.